Celebrating Nagoya during the Nagoya Festival

The Nagoya Festival, which takes place annually in mid-October, is one of the greatest autumn festivals in Nagoya. The entire city is filled with a festive air, celebrating its past, present, and future. 

If you love Japanese festivals and want to experience the vibrant energy and a mix of entertainment, culture, and history, this event cannot be missed.

How Did the Nagoya Festival Come to Be?

The Nagoya Festival began in 1955 under the name Nagoya Trade and Industry Festival. It was created by the government of Aichi Prefecture, the City of Nagoya, and the Nagoya Chamber of Commerce to promote the economy and commerce of the city.

But the citizens of Nagoya also wanted a festival that could culturally entertain and educate citizens. Thus began the Nagoya Festival.

Highlights of the Nagoya Festival Parade!

The Nagoya Festival is first and foremost a colorful parade with more than 700 participants extending around 2 km in length. It starts at Nagoya Station and follows a route toward Nagoya City Hall and from there down to Sakae until its goal at Yabacho.

Here are some of the highlights of this parade.

Dashi Festival Floats

Nagoya Festival Float parade

Designated Cultural Property of Nagoya, Dashi Floats are the first act of the festival. Nine floats adorned with their best finery make their appearance in the vicinity of Nagoya City Hall.

Nagoya Festival Float

Each of these floats has Karakuri Ningyo, mechanical puppets, mounted on the top, which perform reenactments of myths and legends, often playing one scene from a larger play.

Don’t worry even if you don’t know what is going on it is fun to watch the incredible craftsmanship and ingenuity of the puppet makers at play. A craft with a history of around 1400 years.

Learn about the local food during a Food Tour in Nagoya ↓

Specialties of Nagoya food tour

Kagura Zoroe

Nagoya Festival Yosakoi parade

The Kagura Zoroe are portable altars found only in the region around Nagoya. They are designated Cultural Assets. These smaller altars decorated with gold leaf, make their appearance along with the Dashi Floats.

Other Parades

After the more traditional parades showcasing the Festival Floats and Kagura Zoroe it’s time for a wide variety of different parades.

Nagoya Festival Autumn Yosakoi

Traditional as well as modern dance groups show off their skills, brass bands play familiar tunes, cosplayers show off their costumes, and cheerleaders jump, shout and cheer. 

Representatives of the sister cities of Nagoya (Los Angeles, Mexico City, Nanjing, Sydney, Turin, and Reims) are in attendance and join the parade.

Nagoya Festival Nana chan

Nana-chan, the gigantic mannequin usually standing outside Meitetsu Department Store at Nagoya Station, is paraded through the whole city.

Nagoya Festival Tengu

Each year there are different sports and cultural groups, showing off their varied skills so it will never be boring to attend the Nagoya Festival.

The Three Great Feudal Lords

Nagoya Festival

Another highlight of the Nagoya Festival is the appearance of Three Great Feudal Lords, the unifiers of Japan, and important historical figures with an important connection to Nagoya and the region: Oda Nobunaga (1534-1582) Lord of Owari, Toyotomi Hideyoshi (1537-1598) Lord of Owari Nakamura, and Tokugawa Ieyasu (1542-1616 ) Lord of Okazaki. 

Nagoya Festival Samurais

Along with the appearance of each feudal lord important historical battles are reproduced from the Sengoku Period also commonly known as the Warring States Period. 

The feudal lords would be nothing without their wives and so Nohime (Nobunaga’s wife), Nene (Hideyoshi’s wife), and Senhime (Ieyasu’s wife) accompanied by their entourage of servants follow their husbands.

Don’t Miss the Other Events During the Nagoya Festival!

Nagoya Festival Kyudo

During the Nagoya Festival, traditional martial arts performances such as Kyudo, Japanese traditional archery, and Kendo are held in different locations around the city. 

The Kobudo Tournament is held during the Nagoya Festival, with the participation of various martial arts schools of Aichi and Gifu. Kobudo, a collective term for Japanese traditional techniques for the use of armor, blades, firearms, and techniques related to combat and horse riding. 

Nagoya Festival Arimatsu tie dye fabrics

In Oasis 21 there are exhibitions and sale of handicrafts from the Aichi region such as Arimatsu Tie-dyed fabrics, items crafted from wood, and Washi, Japanese paper.

Nagoya Festival idol group

Hisaya Odori Park, running along the center of the city, becomes the stage of idol groups, live music performances, comedy shows, and much more.

Nagoya Festival the three lords

After parading through the city the three great feudal lords along with their wives make an appearance in the Osu district. This is a great opportunity to see the beautiful costumes up close.

While in Osu join a Street Food Walking Tour ↓

Street Food Walking Tour of Osu

Visit Nagoya’s Museums and Attractions for Free!

Nagoya Festival Nagoya Castle

Many of the popular attractions and museums in Nagoya will be free to enter during the two days the Nagoya Festival is held. 

Places such as Nagoya Castle, Higashiyama Zoo and Botanical Gardens, Tokugawaen, Shirotori Garden, and more.

Be aware that these places will be more crowded than usual as Japanese people love free things (who doesn’t).

Will the Nagoya Festival Be Held in 2020?

Nagoya Festival Float parade

Unfortunately, the Nagoya Festival with all its parades, other shows, events, performances, and even free admissions has been canceled for 2020 due to COVID-19.

We hope things will be back to normal (or some form of normal) so the Nagoya Festival can be held as planned in the middle of October 2021. Make sure to visit this page for updates and more detailed information on next year’s event.

💻 Nagoya Festival Website

If you want to experience Japanese culture from home learn how to get dressed in your own Kimono or Yukata ↓

Online Kimono (or Yukata) Dressing School

If you want to find out about other autumn festivals read this post next:
Autumn Leaves and Autumn Festivals in Nagoya and Aichi


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About the author

In love with Japan and its amazing food, Lena wants to share her passion with the world. Her goal is to make everyone interested in Nagoya, her adoptive home, online through her writing and offline through unique food tours.

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